Target Audience

Age: 16+
My reason for choosing this as my target audience is because our documentary is quite educational and it involves a lot of information based around drugs and drug abuse which is something that children should not learn about until they are at a mature enough age where they would understand, which is why I have kept the minimal age as 16 because this is the age where you start to properly understand and have a mature mind about different situations, also our protagonist in our documentary was around this sort of age when she started to take drugs, keeping it at this age would also help the audience relate and sympathise with her character as Courtney (our main character) as she was a teenager when her drug abuse took place.

Gender: My documentary does not specifically target one gender as its main target audience, it is aimed at both genders despite the fact that our protagonist is a female, I have no decided to target one gender because drug abuse is not more common in our gender, it can happen to anyone so we have no tried to put any implications in that it typically only occurs within that one gender. However due to our documentary being based around our female character and her experiences the documentary can end up resulting in more interest from females.

Social Class/Social Group: Again like before there is no specific social class that our target audience falls under, because my documentary is based on drugs there is no specific social class because your social class does not stop you from being affected in anyway by drugs. However the general audience that would be watching this would be educated or interested in facts and figures which is based around drugs.

Ethnicity: When we created our plan we did not have any specific target audience in mind, this documentary is aimed at any ethnicity.

Demographics

B= Middle Class, intermediate managerial, administrative or professional. I think that this social class would come under my target audience because its very informative and because it is about drugs, there is no social class that is just people who take drugs, drug usage comes under any social class.

C1/C2= Lower Middle class and skilled working class, supervisory or clerical, junior managerial, administrative or professional, and skilled manual workers. This would fall under my target audience because people of this demographic would have the time when they come home from their jobs to sit down and watch this documentary.

E= Casual/lower grade workers/students, this is my main target audience because, the people that fall under this demograpgic would have the time to watch the whole documentary, and since our documentary is about drugs and they can impact the youth in society, this would inform the students and children watching this about the consequences of taking drugs and our facts about drugs would put them off of taking drugs in the future.

Psycho-dynamics

The main psycho dynamic would be the spectators. This is because the spectator is the person who is watching the documentary, and may be struggling with drug problems or want to learn more about drugs and the effects they have on peoples lives, which is my main target audience. The second psycho dynamic would be collectors. This is because a collector is someone who would visit the documentaries website, which I feel is important because the website would include a lot of information on drugs and important facts, and links to websites, or phone numbers for people to use if they are suffering from a drug problem and are trying to seek help with their addiction.